The Ugly Duckling Storyboards

1> Frame 1 - the ugly duckling slow animation. Swims around in a circular motion which then fades out to next slide.

2> Frame 2 - 1 of 3 slides which shows the first word of the title, swing in from top.

3> Frame 3 – the ugly duckling walks through locations which are present in the book, firstly walks through the park on bottom half of screen, fade out transition to next slide.

4> Frame 4 - 1 of 3 slides which shows the second word of the title, swing in from top.

5> Frame 5 – the ugly duckling walks past the cave.

6> Frame 6 - 1 of 3 slides which shows the third word of the title, swing in from top.

7> Frame 7 – the ugly duckling is showing walking into the movies

8> Frame 8 – the ugly duckling is shown inside the theatre watching himself, fades to next slide

9> Frame 9 – credits shown, fade to black start the movie.

Steve Jobs biography book cover Design Brief

DESIGN BRIEF – Steve Jobs biography book cover

Client Background: Techs ‘R Us are the leading Makers & Distributers of everything technology based ranging from mobile phones to computers. It was founded by Jeffery Cooper & his brother Sheldon Cooper in 1963. The organisation originated in Melbourne, Australia which then spread throughout America & Japan.

Objective: Techs /R Us require a design for a book cover for Steve Jobs biography. The aim of the design is to portray Steve Jobs as the face of the Apple Industry & what he contributed to technology in a positive outlook.

Intended Audience: Aimed towards 25-40yr olds who are interested in Steve Jobs & the life he lived in particularly males with a working knowledge of technology & science. By just looking at the front cover it has to capture the audience’s eye & draw them in.

Design Specifications/ Project Details: - 300 dpi, RGB

- 1200 x 1600 pixels

- PSD & JPEG formats

- Font in Microsoft Sans Serif

- Must include the Apple logo & self portrait of Steve Jobs (Given)

- 3 rough designs exploring different concepts

- 2 rough designs of selected concept refined

- 1 finished complete design

- Changes & edits to final product

- Blurb for back cover (Given)

- Burdget: $400

- Completed & finalised in 2 weeks

Inspiration designs sampled on next page.

Font too basic, not enough emphasis, does not compliment the main focus (plane). Do not make the same mistake.

Cover too basic, does not represent the main contention well & does not portray any sub topic in relation to what is being displayed.

White background makes everything else standout, if well executed it can look very professional. Make sure not to have too much content on the front page as it can be unappealing to the intended audience.

Poster Design Process

I had a couple subjects I wanted to design posters for but in the end I changed my idea to bullying since its a global issue that effects millions of people today. Below is my sketches & thumbnails for how I wanted the basis of my 2 posters to look.

This is the final version of my first posters. The intended target audience is towards kids who are being bullying. Although bullying does effect adults & other ages, I think kids are the more appropriate audience to target with bullying because there still young & wouldn't be sure how to approach or deal with the subject. I believe the use of white space is quite effective because it represents the depth of the darkness in which a kid feels to be in when bullied.

This is the final version of my second bullying poster. The target audience intended with this one is towards bullies themselves. Now with both images I decided to use simplicity as a design method because bullying is a touchy subject & I didn't want to over crowd a poster with so many things to the point where the message isn't being conveyed any more. The stop sign with the word bullying inside is a metaphor for Stop bullying. The all black background represents the clarity of bullying & also adds depth to the text & imagery. This method applies to both posters.