Client Background: Techs ‘R Us are the leading Makers & Distributers of everything technology based ranging from mobile phones to computers. It was founded by Jeffery Cooper & his brother Sheldon Cooper in 1963. The organisation originated in Melbourne, Australia which then spread throughout America & Japan.
Objective: Techs /R Us require a design for a book cover for Steve Jobs biography. The aim of the design is to portray Steve Jobs as the face of the Apple Industry & what he contributed to technology in a positive outlook.
Intended Audience: Aimed towards 25-40yr olds who are interested in Steve Jobs & the life he lived in particularly males with a working knowledge of technology & science. By just looking at the front cover it has to capture the audience’s eye & draw them in.
Design Specifications/ Project Details: - 300 dpi, RGB
- 1200 x 1600 pixels
- PSD & JPEG formats
- Font in Microsoft Sans Serif
- Must include the Apple logo & self portrait of Steve Jobs (Given)
- 3 rough designs exploring different concepts
- 2 rough designs of selected concept refined
- 1 finished complete design
- Changes & edits to final product
- Blurb for back cover (Given)
- Burdget: $400
- Completed & finalised in 2 weeks
Inspiration designs sampled on next page.
Font too basic, not enough emphasis, does not compliment the main focus (plane). Do not make the same mistake.
Cover too basic, does not represent the main contention well & does not portray any sub topic in relation to what is being displayed.
White background makes everything else standout, if well executed it can look very professional. Make sure not to have too much content on the front page as it can be unappealing to the intended audience.
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